5 Standouts From The Ashluxe Johannesburg Pop-Up Store Launch

On the 21st of May, 2022, visual ambience and aesthetics collided at The Marc Shopping Centre, as Ashluxe Pop-Up Store launched in Johannesburg, South Africa.

If you have only managed to catch the look and feel of the event from social media, don’t worry. These are five standouts from the Store Launch Event.


The Guest List

It was a day of glamor and luxury as celebrities and members of the Ashluxe Society graced the Store with their presence, ready to celebrate the brand and to fill their shopping carts. Notable faces include Molly P, Uncle Vinny, Pearl Thusi and Moozlie, to name a few.



The Ambience and Aesthetics 

Right on brand, Ashluxe went to great lengths to put together an appealing atmosphere for the guests and customers. Seen on the front left corner of the Store is the Ashluxe flower wall which also serves as a backdrop for the VIP Photo Booth.



The VIP Photo Booth and Arcade Game Station

It is our desire at Ashluxe to ensure that members of the Society have timeless accounts of their amazing experience with us, so that they have memories to look back upon and anticipate towards making more memories with us.

To complement these memories, we provided a fun arcade game station where visitors can unwind and enjoy. The game station is tactically set up at an acute angle to the Lounge. 



The Lounge

Contributing to the relaxed feel on the Store is the Lounge. Exuding an earthy, minimalist feel strategically placed in the lobby between the Shop floor and the changing room. A relaxing space for shoppers and their friends where conversations can be started and networks can be created.



The Timeless Paradise Pieces

It is no news that every piece from the Paradise collection is a literal work of art. You need not look further before finding perfect wardrobe staples and Summer styles. Every piece is mindfully crafted to suit the style and taste of every fashionable person. These are MUST-HAVE elevations to your closet.


It can be rightfully said that the Pop-Up Store Launch was one for the books, and it is a good thing that we are staying home in Johannesburg for the month of June. 

Consider this a special invite to the Store at The Marc Shopping Centre located at 129, Rivonia Road, Sandown, Sandton, 2196, Johannesburg.

We are open 12hr00 to 18hr00 everyday, and you can visit us on our website at www.ashluxemerch.co.za


To watch the recap of the Launch Event, click here.


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